About

Guida Casella is a renowned scientific illustrator, lecturer, and researcher in Lisbon, Portugal. With a PhD in Digital Media and over 20 years of experience in archaeological illustration, she combines artistic skill with academic expertise. As an Assistant Professor at the University of Lisbon's Faculty of Fine Arts, she focuses on drawing for heritage communication. Her work connects science, art, and digital media, providing visual solutions for complex concepts. Her portfolio includes collaborations with esteemed institutions like the German Archaeological Institute and the Portuguese Heritage Institute, as well as innovative projects like the Zambujal AudioGuide, an audio storytelling experience for a Copper Age archaeological site in Portugal.

Art Services

Science Communication

  • 2002 – present Scientific Illustrator, Infographic Designer  German Archaeological Institut . Coordenador Michael Kunst. Castro do Zambujal, Torres Vedras.
  • 2012– Scientific Illustrator University of Iowa. Coord. Katina Lillios. Necrópole de Bolores, Torres Vedras.
  • 2010 – Illustrator / Animator  Centro de Interpretação da Batalha.
  • 2006 – Scientific Illustrator UNIARQ, Faculdade de Letras de Lisboa, Coord. Victor Gonçalves. (Alapraia, Coruche).
  • 2005 – Scientific Illustrator  Centro de Arqueologia Náutica e subaquática. Coord. José Bettencourt
  • 2004 – Scientific Illustrator  Ashmolean Museum, Oxford. Multimedia Guide Concept (part of MA project)
  • 1999 Scientific Illustrator  Instituto Português de Arqueologia.

Multimedia Production

  • 2018 – Zambujal Audioguide and Museum Panels, Project Management**,** CMTV, ****Programa Operacional Regional do Centro – CENTRO 2020
  • 2016 – Stories of Zambujal iPad virtual exhibit, Project Management, Instituto Arqueológico Alemão, Museu Municipal Leonel Trindade, Torres Vedras.
  • 2013 – Mundo Mouraria Webdoc, Project Management, BagabagaStudios, project management http://www.mundomouraria.com

Web Design and Digital Marketing

Event Production

  • 2016 – Cultural Tourism Product Developer and Guide https://grandesul.wordpress.com/
  • 2015/16 – Dona Edite Arts Festival Producer, Montijo, Portugal
  • 2013 – Events / Debates Producer on food crisis and architecture, mundomouraria.com.
  • 2010/11 – Gallery Montage Drawingspaces / Espaços do Desenho. Gallery work, contact with artists, exibit mounting.
  • 2011/12 Curator Trienal de Desenho. Curator in Scientific Illustration
  • 2011 – Facilitator  Urbansketchers Simposium, Workshop facilitator Lisboa
  • 2002/3 – Curator Desenho e Fotografia Arqueológica em Mértola. Exibit curatorship.
  • 2000 – Producer  Guild of Natural Sciences Illustrators Annual Conference, 2000, Lisboa, Évora e Sagres**.** Executive Comitee. Organização of a post conference Workshop about Archaeological Illustration with Liz Hansen, Fortaleza de Sagres and Talk by  Liz Hansen, Museu Nacional de Arqueologia.

Project work

  • 2017 – Museografia Digital do Castro do Zambujal (Digital Museography of Zambujal – Bronze Age Site) Project management: museum pannels, leaflet and audioguide. http://storyplaces.eu/zambujal/
  • 2012/13 – F.R.O.G. Fun Robotic Outdoor Guide Script writing for social robotics project – a robot guide in Alcazar of Seville and Lisbon Zoo. Colaboration with Ydreams. http://www.frogrobot.eu/
  • 2010/11 – “The image in Science and Art” link Centre of Philosophy and History of Sciences of the University of Lisbon / Centro de Filosofia e História das Ciências da Faculdade de Ciências Sociais e Humanas da Universidade de Lisboa. http://ica.fc.ul.pt/ Participation with a communication during the course “The images with what Science is made” (“As imagens com que Ciência se faz”) and respective publication in book. (CASELLA, Guida, ‘A criação de Imagem na Arqueologia, **in “**As imagens com que a ciência se faz”, Org. Olga POMBO and Sílvia di MARCO, Fim de Século-Edições, ISBN 978-972-754-279-6, pp45-56.)
  • 2010/11 – “IDEAL – Intercultural Drawing for European Adult Learning” link International Project on Informal Education of adults through Drawing. Contribution as facilitator of Drawing Activities, and participation in mobility meetings between the partners. (Lisbon, November 2010, Dublin May 2011).

Publications

  • 2020 – CASELLA, Guida (2020) “Landscape – the shape of the land: observation and representation of archaeological sites with analog and digital media” (in press)
  • 2017 – CASELLA, Guida (2017) ***‘*Remixing the archive. The use of webdoc format as a medium for science communication’, Doc On-line, Revista Digital de Cinema Documentário | Revista Digital de Cine Documental | Digital Magazine on Documentary Cinema | Révue Électronique de Cinéma Documentaire, Édition spéciale, pp. 137- 157, 2017 Universidade da Beira Interior (Portugal), Universidade Estadual de Campinas (Brasil), ISSN: 1646-477X DOI: 10.20287/doc.d23
  • 2013 – CASELLA, Guida and Moisés Coelho. (2013). ‘Augmented Heritage – situating Augmented Reality Mobile Apps in Cultural Heritage Communication’ Proceedings of the 2013 International Conference on Information Systems and Design of Communication, ACM Chapte Conference, ISDOC’13, Workshop on Digital Cultural Communication, July 11-12 , 2013, Lisbon, Portugal.
  • 2013 – CASELLA, Guida (2013) ‘Remediating Adam: Archaeological Reconstruction in the Age of Digital Communication’ TAG 2013, Annual Meeting of the Theoretical Archaeological Group, Chicago.  **Communication in the Panel “Seeing, Thinking, Doing” Org. by Sara Perry, 10th May 2013.
  • 2013 – CASELLA, Guida, (2013). ‘Ilustração Arqueológica Digital’ [Digital Archaeological Illustration], In ****Ana Cristina Araújo e Francisco Almeida, Barca do Xerez de Baixo, um testemunho invulgar das últimas comunidades de caçadores-recolectores do Alentejo interior, Memórias d’Odiana, 2ª série, Estudos Arqueológicos do Alqueva, pp327-332.
  • 2010 – CASELLA, Guida, (2010) “A criação de Imagem na Arqueologia” (“The Creation of Image in Archaeology”), in As imagens com que a ciência se faz” (“The Images with Which Science is Made”), Org. POMBO, Olga and di MARCO, Sílvia, Fim de Século-Edições, Lisbon, ISBN 978-972-754-279-6, pp45-56.
  • 2007 – CASELLA, Guida, (2007) “Ilustração Cientifica em Estácio da Veiga contributo para a História do Desenho Arqueológico em Portugal” (“Scientific Ilustration in Estacio da Veiga 1828-1891, contribution to the study of Archaeological Illustration in Portugal”), Xelb-Revista de Arqueologia, Arte, Etnologia e História, nº7, Actas do 4º Encontro de Arqueologia do Algarve, pp. 211-228, Museu Municipal de Arqueologia, Câmara Municipal de Silves, Silves, 2007, ISBN 978-972-8505-18-9
  • 2005 – CASELLA, Guida, (2005) “The Picturesque in Portuguese Archaeological / Historical Landscape Illustrations”, MA Dissertation Swindon College, University of Bath, UK
  • 2005 – CASELLA, Guida, (2005) “Is it art or is it science? The hybrid field of the Picturesque in Archaeological Illustration”, Journal of Iberian Archaeology, vol.7, pp.217-233, ADECAP, Porto, 2005.
  • 2003 – CASELLA, Guida (2003) “Digital Archaeological Illustration – a note by the illustrator of this report” , ALMEIDA, Francisco and ARAÚJO, Ana Cristina, “Barca do Zerez de Baixo- Alqueva, 4 years of Archaeological Research”) Barca do Xerez de Baixo: balanço de quatro anos de trabalhos arqueológicos, Lisboa: Revista Portuguesa de Arqueologia, Vol.6, numero 1, 2003.

Exibitions

  • 2020 – Grupo do Risco- Desenho em Cadernos e Fotografia” , Museu Nacional de Historia Natural, 12 Março 2020.
  • 2018 – ‘Arqueologia: Desenho Científico e Outras Histórias’, Galeria Municipal do Montijo, 22 Agosto 2018.
  • 2013 – “Close Closer” Presenting the webdoc “Mundo Mouraria” , Trienal de Arquitetura de Lisboa, Campo de Santa Clara 142 – 145 Lisboa, 15 Out-20 Out 2013
  • 2013 – “Lugares”, Galeria dos Paços do Concelho , Torres Vedras, 15 Out-15 Dez 2013.
  • 2012 – ‘Travelogues”, Geologic Museum of Lisbon, Museu Geológico, Lisbon 20 Oct – 20Dec 2012.
  • 2011 – ‘Urbansketchers Symposium Annual Exibit, Faculty of Fine Arts, Lisbon (21-23 July 2011).
  • 2011 – ‘Graphic Diaries in Almada’, ‘Diários Gráficos em Almada. Não somos desenhadores perfeitos, Almada City Museum Museu da Cidade, Almada (29 Jan-16 Abr. 2011).
  • 2010 – “Timeline-The Time of Drawing”, Exibit, Artistic Residency and Theoretical Debates on Drawing, Drawingspaces**,** Lisbon, 2010.
  • 2009 –  ‘Viarco Express’, Presidency Museum, Lisbon, 2009.
  • 2009 – ‘Graphic Diaries- Drawing in Sketchbooks ‘Diários Gráficos, Desenho em Cadernos’ Centro Cultural de Lagos, and Torres Vedras, Galeria Municipal de Torres Vedras, 2009.****
  • 2004 – ‘Transitions’, Final show of Swindon College of Art and Design, EMI Building, Swindon ‘Final Show of Art Colleges’, New Designers, London, 2004.
  • 2003 – ‘The structure of experience’, ‘A Extrutura da Experiência’ Fine art collective, comiss. By Carlos Vidal en Pedro Serrenho Art Gallery, Lisbon, 2003.
  • 2003 – ‘ADN’, Fine Arts collective, organized by Palmira Costa, Centro de Filosofia e História das Ciências, Faculdade de Ciências, Universidade de Lisboa, 2003.
  • 2001 – ‘T9’, Final Show of the Fine Arts Degree from the Faculty of Fine Arts of the University of Lisbon, ZDB-Galeria Zé dos Bois, Lisbon, 2001.
  • 2001 – ‘Ilustração de Adília Lopes’, Illustration exibit organized by Pedro Saraiva and Maria João Gamito, Cisterna da Faculdade de Belas Artes de Lisboa, 2001.

Education

Academic Degrees

  • 2019 – PhD Digital Media, Faculdade de Ciências Sociais e Humanas, Universidade Nova de Lisboa, UT Austin – Portugal Programm. Thesis: “Digital Storytelling for Archaeology: Unveiling the story of Zambujal in 20th and 21th-century visual media formats” Supervisor: Professor Doutor Daniel Alves (IHC-UNL), Co-Supervisor: Michael Kunst (DAI Madrid) https://interactivestorytellingforarchaeology.wordpress.com/
  • 2005 – MA Scientific Illustration (Master in Arts Archaeological Illustration) Swindon College of Art, University of Bath, UK. Thesis: ‘The Picturesque in Portuguese Archaeological / Historical Landscape Illustrations’
  • 2001 –  Fine Arts Degree, Painting, Faculdade de Belas Artes de Lisboa

Non Academic Courses

  • 2013 – Interactive Infographics  (Mário Cameira, The Times, Londres) Núcleo de Formação ao Longo da Vida, Faculdade de Ciências Sociais e Humanas, Universidade Nova de Lisboa, Dec. 2013.
  • 2013 – Human-Computer Interaction and Interactive Media (William Moner, UT Austin) Summer Institute, Faculdade de Ciência / Tecnologia Universidade Nova de Lisboa, Jun.2013.
  • 2013 – Interactive Digital Publications (Luis Frias, FCSH) Núcleo de Formação ao Longo da Vida, Faculdade de Ciências Sociais e Humanas, Universidade Nova de Lisboa, Nov. 2012 – Jan.2013.
  • 2012 – Cinematography for Documentary (Steve Mims, UT Austin) Summer Institute, Faculdade de Ciências Sociais e Humanas da Universidade Nova de Lisboa, Jul.2012.
  • 2012 – Animated Documentary (Geoff Marslett, UT Austin) Summer Institute, Faculdade de Ciências Sociais e Humanas da Universidade Nova de Lisboa, Jul. 2012.
  • 2012 – Multimedia Journalism (Paulo Nuno Vicente, FCSH) Núcleo de Formação ao Longo da Vida, Faculdade de Ciências Sociais e Humanas, Universidade Nova de Lisboa, Nov.2011-Jan. 2012.

Teaching

  • 2023-present – Instituto Superior de Agronomia, University of Lisbon, Assistant Professor, Drawing for Landscape Architects.
  • 2019-present –  Faculty of Fine Arts, University of Lisbon, Assistant Professor, Drawing for Archaeology and Heritage.
  • 2018-19 – Universidade Lusófona, Lisbon. Assistant Professor, Drawing, 2nd year Design Students,
  • 2017/2018 – Escola Superior de Tecnologia e Artes de Lisboa, ESTAL, Lisbon. Assistant Professor, Drawing, Representation Techniques, 1st and 2nd year Design Students,
  • 2004/2005 **– Instituto Superior de Educação e Ciências ISEC**, Lisbon. Assistant Professor, Art History, 1st year Design Students,
  • 2002 / 2012 – Escola Profissional Bento Jesus Caraça, Archaeological Illustration and Survey, Professional Course of Archaeologist Assistant, Mértola.

Supervision

  • 2011 – ESAP – Guimarães, Supervisor MA in Illustration of Joana Rosa de Sousa (Dissertation title: “Colonial campaigns in the time of Leão de Gaza – Educational Illustration and Communication” “Campanhas Coloniais no tempo do Leão de Gaza, Ilustração Pedagógica e Comunicação Integrada” ), 2011.
  • 2011 – ESAP – Guimarães, Supervisor MA in Illustration of Laura Moutinho Rôla (Dissertation title: “Taking the Museum in the Memory: Merchandizing and educational resources in Museu Nacional SOares dos Reis, Oporto” / **“**Levando o Museu na Memória – Merchandising e Recursos Pedagógicos para o Museu Nacional de Soares dos Reis” a” ), 2011.
  • 2012 – ISEC., Lisbon, Co-supervisor MA in Scientific Illustration, of Mafalda Paiva (Dissertation title: “Natural and Historical Heritage of the Cork Factory Mundet in Seixal : From the cork tree to the final product – a visual history” / Património Ambiental e Histórico da Antiga Fábrica Corticeira da Mundet no Seixal: Do montado ao produto acabado, uma história visual.”), 2012.

Juri Participation

  • 2024- FBAUL, Lisbon , External Examiner in MA in Drawing, of Paula Isabel Bivar de Sousa Carichas (Dissertation title:”Archaeological Draing: the importance and evolution of the survey” “Desenho Arqueológico: A Importância e Evolução do Registo.”) 2024
  • 2012 – FBAUL, Lisbon , External Examiner in MA in Drawing , of Pedro Oliveira (Dissertation title: “Surveying the South Portal of Jeronimos Monastery” / “O Portal Sul do Mosteiro dos Jerónimos”), 2012.
  • 2011 – ESAP, Guimarães , External Examiner in MA in Illustration, of Ana Cristina Jorge, (Dissertation title: “Scientific Drawing and its educational value – Angolan Artifacts” / “O Desenho Cientifico e a sua vertente pedagógico-cultural na imagética dos artefactos angolanos: Contexto Museológico e Potencialização do acervo”), 2011.
  • 2010 – ESAP, Guimarães , External Examiner in MA in Illustration,  of César Figueiredo, (Dissertation title: “The face of Bracara Augusta, contribution of Scientific Illustration to study the sacred and monumental architecture” / “A Face de Brácara Augusta: a contribuição da ilustração cientifica para o estudo do sagrado e da arquitectura monumental) , 2010.

Education design

2023 Post Graduation in Scientific Illustration, Faculty of Fine Arts, University of Lisbon

Communications

  • 2019 –  “Landscape – the shape of the land: observation and representation of archaeological sites with analog and digital media”, Drawing Still Places, Interdisciplinary workshop “Drawing Heritage (s)”.28 Setembro 2019, Universidade de Évora.
  • 2018 –  “Comunicar Arqueologia : cambios y continuidades en la era Digital”, Taller Doctoral Deusches Archaeologisches Institut / Casa de Velázquez, Madrid, 3-7 June 2018.
  • 2016 – ‘Remixing the Archive”, Webdocumentário: O Paradigma da Interatividade e a Tradição do Documentário 2016, Universidade da Beira Interior, Covilhã (31 Mar. 2016), http://www.labcom-ifp.ubi.pt/files/webdocumentario/#about
  • 2015 – ‘Stories of Zambujal: Enhancing an Archaeological Exhibit through Digital Storytelling’, Digital Humanities in Portugal Conference 2015, FCSH-UNL, (8,9 Out. 2015)
  • 2015 – ‘Digital Storytelling for Archaeological Communication’, Fostering Science & Innovation Ecosystems: Portugal-USA Partnerships 2015, joint organization of the CMU, MIT, UT Austin Portugal Programs, with UTEN Portugal, funded by the Fundação para a Ciência e a Tecnologia.Poster in 1st Joint Conference and Exhibition of the International Partnerships, Palácio Foz , Lisboa (28, 29 Mai. 2015).
  • 2014 – ‘Unveilling the story of Castro do Zambujal : Visual Methodologies’ DiMe – 2nd Digital Media Research Methods Conference 2014, FEUP, Porto (5 Dez. 2014).
  • 2014 – ‘Using Digital Storytelling to Communicate Archaeological Sites: Preliminary Findings’, UT Austin Portugal Digital Media Doctoral Symposium, Futureplaces 2014, UPTEC PINC, Porto (15 Out. 2014).
  • 2013 – ‘Augmented Heritage – situating Augmented Reality Mobile Apps in Cultural Heritage Communication’  International Conference on Information Systems and Design of Communication, ACM Chapter Conference, ISDOC’13, Workshop on Digital Cultural Communication, July 11-12 , 2013, Lisbon, Portugal.
  • 2013 – ‘Remediating Adam: Archaeological Reconstruction in the Age of Digital Communication’ TAG 2013, Annual Meeting of the Theoretical Archaeological Group, Chicago.  **Communication in the Panel “Seeing, Thinking, Doing” Org. by Sara Perry.
  • 2012 – “Visualizing Archaeology in old and new media” Seminar in MA in Illustration and MA in Scientific Illustration, ISEC , Lisbon.
  • 2011 – “Archaeological Image – print and digital media”  Seminar in MA in Illustration and MA in Scientific Illustration, ISEC , Lisbon
  • 2011 – “Technical survey methods in Archaeology” Campo Arqueológico de Mértola, March 2011
  • 2011 – “19th century traveller’s artistic representation of heritage sites” Museu Arqueológico do Carmo, Lisbon, May 2011
  • **2010 – “Arteology, Art+Archaeology ”**Roundtable on Drawing and Heritage with Drª Olga Pombo, Dr. Nuno Nabais, Dr. Pedro Salgado, Dr. Luís Lima, Drª Ilknur Ari. Public presentation of my Artistic Residence in Drawingspages: “Time line – The time of Drawing” Drawingspaces, Fábrica do Braço de Prata, Lisbon.
  • 2009 – “Archaeological Illustration: Aplications and State of the Art”, Seminar to the students of the MA in Illustration and Scientific Illustration, ISEC – Superior Institut of Education and Sciences.
  • 2009 – “Archaeology Field Sketchbooks”, Roundtable on Sketchbooks and Science with Dr. Pedro Salgado, Dr. Pedro Fernandes. Lagos Living Science Centre (Ciência Viva de Lagos).
  • 2009 – “Ethics and Aesthetics in Reconstructing the Past –Precision Utopia?” (“Utopia do Rigor: Ética e Estética na Reconstrução do Passado**”**);Workshop“The image with what science is made” (“A imagem com que a ciência se faz”), Centre for the philosophy of the sciences, FCSH, UL, 25 Maio.
  • 2009 – “Ethics and Aesthetics in Reconstructing the Past in Archaeology and in Journalism“ Archaeological Conference of Alcacer do Sal, (Encontro de Arqueologia de Alcácer do Sal), 21-23 May.
  • 2009 – “Drawing the tomb of King D. Fernando I” (“Levantamento Gráfico do Túmulo de D. Fernando I do Museu Arqueológico do Carmo”) Presentation in a Performative Arts Event, “Projecto Chão , Acupunturas Urbanas” 7 de Feb.
  • 2009 – “Sketchbooks in Archaeology”, Roundtable on Sketchbooks and Science with Dr. Pedro Salgado, Dra Olga Pombo, Dr Pedro Salgado e Dr Pedro Fernandes, Drawingspaces,Fábrica do Braço de Prata.
  • 2008 – “Archaeological Educational Illustration “ (“Ilustração Arqueológica e pedagógica: uma história esquecida?”), Association Prima Folia, Setúbal.
  • 2006 – “Scientific Illustration of Estácio da Veiga 1828-1891” (“Ilustração Cientifica em Estácio da Veiga”), no 4 Archaeological Conference of Algarve, (IV Encontro de Arqueologia do Algarve), Silves.
  • 2005 – “Archaeological Illustration –a subject on its own right”, na Association of Archaeological Illustrators and Surveyors Annual Meeting, Allard Pierson Museum, Amesterdam, Holand.
  • 2005 – Participation in the conference ‘Mujeres marginales y marginalizadas’ with the text **“The image of Woman in Prehistory”, (“**A imagem da mulher na pré-história”) by invitation of PhD Vítor O. Jorge and Drª Ana Vale, during the Course “Knowing the Past” (“El conecimento del pasado”), 16 Feb. University of Salamanca.
  • **2004 – “Archaeological Illustration – and Etnographic Illustration” , (“**Ilustração Arqueológica, um percurso’”) Homage Meeting to Fernando Galhano 1904-1995, Colóquio de Homenagem a Fernando Galhano, 26 – 27 Nov. Library Almeida Garrett, OPorto, participation with Gonçalo Velho.
  • 2001 – “Archaeological Illustration in Portugal”, Association of Archaeological Illustrators and Surveyors Annual Meeting, 5 – 7 de Sep., King’s College, University of Winchester, UK
  • 2001 – “Lagar Velho Palaeolithic Skeleton: Reconstructing a Burial” com with Cidália Duarte , in the Guild of Natural Sciences Illustrators Annual Meeting, University of Évora.
  • 2000 – “Methodologies used in making the Drawing of Lagar Velho Palaeolithic Child Burial”, (“Metodologias na execução da ilustração cientifica do Menino do Lapedo”), Seminar “Views on Heritage”, Seminário Olhares sobre o Património, Geologic and Minery Institut, Instituto Geológico e Mineiro, Lisboa.